Costco isn’t allowed to sell liquor in all of its stores many states limit the warehouse club to beer and wine (and some can’t even sell that). Wine snobs are already familiar with Kirkland Signature wines (more on those later), but spirits snobs might still be in the dark about Costco’s store-brand booze. Oh, and the name? It comes from the city in Washington state where the company is headquartered. On some Kirkland Signature products, don’t be surprised to see the name-brand manufacturer’s name co-branded with the Kirkland Signature, including Stearns & Foster on a Kirkland Signature by Stearns and Foster mattress (starting at $1,049.99), nationally known Ocean Spray on the Kirkland Signature Cranberry Premium juice, and aluminum foil giant Reynolds on boxes of Kirkland Signature aluminum foil. The Kirkland Signature products are often found next to the national brands on Costco’s shelves, with the Kirkland products 20% less. Many, if not all, are manufactured by top national and regional companies, including Duracell, which makes Kirkland Signature batteries, one of our recommendations. Those products helped pad Costco’s net income of more than $1 billion in 2021 from more than 111 million members shopping at 828 stores worldwide – and spending $60 to $120 (for now) for annual memberships (we expect that Costco will follow Amazon Prime in raising the cost of membership).Ĭostco has continually expanded its array of Kirkland Signature products, with the distinctive black, red and white design, currently numbering more than 350 individual items, from batteries and bacon to maple syrup and motor oil.
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